Start small
Outdoor recall needs a long line and an easy environment before it becomes reliable around exciting distractions.
There is no need to rush. A predictable, manageable step is usually more useful than trying to solve the whole situation in one day.
Try this next
Practise in a quiet enclosed space or on a long line, then reward generously when your dog turns toward you.
Notice what helps your dog stay comfortable and engaged, then repeat that version before making the situation harder.
Keep it kind and practical
Keep the next step easy enough that your dog can succeed. If you are worried about safety or feel stuck, pause and ask a qualified reward-based professional for help.